"In some cases, that's because the person doing the searching has added "reddit" to their query, deliberately pushing material from the internet's biggest, most indispensable hub of conversations to the top of Google results. But even if you haven't expressed an explicit preference for Reddit links, Google often emphasizes them. They can feel like islands of quality information floating in a river of links to sites that are spammy or just not very good."
"Now Reddit sees an opportunity to become, in CEO Steve Huffman's words during its most recent quarterly investor call, "a true search destination" unto itself. That aspiration is reflected in Reddit Answers, an AI-infused information retrieval feature that debuted last December. Huffman says the company plans to merge the tool with Reddit's existing search and redesign its homepage around them."
"In its current form, Reddit Answers is just a beta that reflects only part of this bigger vision. It lets you seek information by entering search-like queries. Then it uses AI to weave together material from multiple Reddit discussions into one coherent, bullet-pointed response that quotes individual Redditors and links back to their original posts. The sample queries it suggests-from "best coffee maker" to "highest salary part time jobs" to "tips for flying with a baby for the first time"-convey Reddit's remarkable breadth of topics."
Reddit is positioning itself to become a standalone search destination by integrating Reddit Answers with its existing search and redesigning its homepage. Reddit Answers uses AI to combine material from multiple discussions into coherent, bullet-pointed responses that quote individual Redditors and link back to original posts. The feature debuted in December as a beta and suggests sample queries spanning diverse topics. If the interface can deliver fast, accurate answers, it could reduce reliance on Google and offer a human-sourced alternative to large language model chatbots that sometimes produce convincing but unreliable responses.
Read at Fast Company
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