Actors can earn money by providing their digital likeness for AI avatars, but many do not fully understand the contracts they sign. These agreements often include abusive clauses that give companies extensive rights over an actor's likeness and voice without the option to opt-out. Even companies like Synthesia who claim to foster ethical AI practices have faced issues, including failing moderation of their AI-generated content. This trend raises concerns regarding the long-term impacts on actors’ careers amid the growing prevalence of AI technology in the industry.
Even a company publicly committed to ethically developing AI avatars and preventing their use in harmful content like Synthesia can't guarantee that its content moderation will catch everything.
One major red flag is the use of broad, perpetual and irrevocable language that gives the company full ownership or unrestricted rights to use a creator's voice, image, and likeness across any medium.
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