Runway's AI can edit reality. Hollywood is paying attention
Briefly

Runway AI develops generative video models and tools aimed at professional creators and studios. The company released a Gen-4 model and the Aleph video editing tool, enabling modification and creation from existing footage—capabilities that were previously unavailable. Runway focuses on integrating AI into Hollywood workflows through partnerships with major studios such as Disney and Netflix. Model improvements and increased compute have accelerated diverse competing tools, each trained for different objectives. Runway highlights both the business opportunities of faster creative iteration and the responsibilities and risks that AI tool makers must address.
AI tools are disrupting creative work of all kinds, and Runway AI is a pioneer in the space-making major waves in Hollywood through partnerships with the likes of Disney and Netflix. Runway's cofounder & CEO Cristóbal Valenzuela dissects the company's breakneck growth, the risks and responsibilities of AI tool makers, and how AI is redefining both business expectations and our notion of creativity.
I mean, we've been working on this for almost seven, eight years, so there's a lot that we've learned after being alone and building this. I would say these days it's becoming more evident to many that the models are getting pretty good at tackling and doing a lot of different things, and so that becomes interesting for obvious business reasons.
Read at Fast Company
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