Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams | MarTech
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Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams | MarTech
"Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem - including Slack. Announced just ahead of Dreamforce, the rollout aims to automate routine work and unify data, people and AI within Salesforce's "trusted platform." For marketers, the debut marks a turning point in how AI interfaces with daily workflows - and raises important questions about cost, control and data readiness."
"Slack - long central to Salesforce's collaboration strategy - is now the primary workspace for interacting with AI agents and customer data. Key updates include: Conversational AI inside Slack: Users can query customer data or complete Salesforce tasks directly through chat, with enterprise-grade controls for privacy and governance. Agentforce apps inside Slack: Core modules for sales, service, IT and HR are rolling out this month, with broader availability expected in early 2026."
"Enterprise search expansion: Slack will gain connectors to Gmail, Outlook and Dropbox, positioning it as a central hub for search and workflow. Voice capabilities: Agentforce Voice introduces live-transcribed "ultra-realistic" voice interactions that allow human agents to take over mid-conversation - a critical safeguard for CX continuity."
Salesforce launched Agentforce 360, an AI-driven platform that embeds virtual agents across the Salesforce ecosystem and positions Slack as the primary workspace for agent interactions. The platform centralizes data, people and AI to automate routine tasks and support customer experience continuity. Key features include conversational AI in Slack, enterprise-grade privacy and governance, Agentforce apps for sales, service, IT and HR, expanded enterprise search connectors to Gmail, Outlook and Dropbox, and Agentforce Voice with live transcription and human takeover. Core modules begin rolling out this month with broader availability expected in early 2026, while cost, control and data readiness remain concerns.
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