Samsung is reportedly finalizing an investment in AI search startup Perplexity that would enable the incorporation of the startup's technology into its devices. This includes plans to have Perplexity's app pre-installed on Samsung phones and integrated within its default browser. Additionally, there are discussions to leverage Perplexity’s AI to enhance features in Samsung's Bixby assistant. This partnership may officially launch later this year, reflecting Samsung's strategic push into AI functionalities. Meanwhile, Perplexity is raising $500 million at a substantial valuation, attracting attention from other tech giants too.
Samsung is closing in on an investment in AI search startup Perplexity, which would see the tech giant integrating its capabilities into its devices.
By discussing the integration of Perplexity’s app and features into its phones and browser, Samsung aims to enhance user experience and functionality.
Perplexity is raising a $500 million round at a valuation of $14 billion, highlighting the demand for innovative AI technologies.
The partnership could bring significant changes to Samsung's ecosystem, potentially incorporating aspects of Perplexity's AI into Bixby by the end of the year.
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