Asus has updated its ROG line of gaming laptops in India, incorporating Nvidia's GeForce RTX 50 series GPUs alongside high-end Intel and AMD processors. With a strong focus on both gaming and AI performance, the refreshed lineup has generated significant consumer interest, evidenced by over 100 pre-orders within two weeks of launch. The growth of AI-ready laptops and the versatile nature of gaming machines, which appeal to content creators as well, continue to push Asus' market presence in India, despite minor declines in overall consumer notebook shipments.
"I think it's a positive signal to Asus and to the gaming industry that end users are really eagerly waiting for the new graphics card and new chassis coming to the market," said Arnold Su.
As AI PCs become more ubiquitous, Asus has seen demand for AI-ready laptops rise in India, with over 100 pre-orders for the new ROG lineup in just two weeks.
Despite a dip in overall consumer notebook shipments, Asus sees continued growth in the graphics card market, attributing this to the versatility of gaming laptops.
Su noted that not just gamers are purchasing gaming laptops; 20-30% of buyers are using them for content creation and graphics design.
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