"OpenAI has big ambitions for Sora 2. It's not only a more coherent and versatile AI video generator; it's also powering the ChatGPT developer's bid to become a social media company. The Sora iPhone app, which allows users to generate deepfakes of themselves and their friends, has been touted by some as a TikTok and Instagram killer, establishing a new type of social media where nothing is real."
"But OpenAI's intention to take on Meta and Google in the social space has been messy and chaotic, and the latest debacle suggests that it might not know what it's doing. First, it backtracked on plans to allow an automatic free-for-all on copyrighted IPs and began requiring users to opt in rather than opt out. Now, deepfakes of Martin Luther King are causing the kind of controversy that causes brands to run a mile."
"Although OpenAI claimed Sora 2 was "launching responsibly", it only intervened to stop the Sora app from generating videos of Martin Luther King Jr after receiving a request from the civil rights activist's estate. On Instagram, Bernice A. King, the daughter of Dr King, reposted the news that Zelda Williams, the daughter of Robin Williams, has asked people to stop sending her AI-generated videos of her father, who died in 2014. "I concur concerning my father. Please stop," she wrote."
Sora 2 provides a coherent, versatile AI video generator and an iPhone app that generates deepfakes of users and their friends. The app is promoted as a new social feed model that could rival TikTok and Instagram by centering synthetic media. OpenAI reversed plans that would have allowed automatic use of copyrighted material, requiring user opt-in instead. The platform produced deepfakes of Martin Luther King Jr, and OpenAI stopped generation after receiving a request from his estate. Relatives of other celebrities have asked people to stop sharing AI-generated videos of their family members. OpenAI says it is strengthening guardrails for historic figures.
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