The article discusses the mindset of designers regarding generative AI, emphasizing a belief that AI serves merely as a tool in creative processes. Designers like Caspar Lam and Yujune Park assert that AI image-generation can aid in effectively communicating ideas, while Josh Campo of Razorfish highlights its role in enhancing both efficiency and creativity. Other voices in the industry, such as Nicola Hamilton and Peter Skillman, reinforce the perspective that AI's utility in design is analogous to traditional tools, sparking discussions on ethical implications within humanity-centered design.
In a 2023 piece, designers Caspar Lam and Yujune Park argued that AI image-generation can serve as a tool for meaningful creative expression.
Josh Campo, CEO of Razorfish, highlighted that while AI enhances efficiency, it also opens new creative avenues, but urged that 'AI is just a tool.'
Nicola Hamilton of the Association of Registered Graphic Designers noted that designers frequently echo the sentiment that AI is 'just a tool'.
Peter Skillman, design head at Philips, reiterated the notion that 'AI is just a tool' while inviting discussion around its role in humanity-centered design.
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