"Let's face it: The fact that AI is amazing is no longer all that ... amazing. The technology is under ever-increasing pressure to prove its real-world value for consumers, businesses, and researchers in specific contexts. These honorees in the applied AI category are proving AI's worth for fashion advice, pharmaceutical advice, coding, and much more. Samsung Electronics AmericaFor making AI feel natural on mobile devicesSmartphone AI features can sometimes feel gimmicky or disconnected from real-life workflows, creating barriers and distractions rather than enhancing the user experience."
"The features not only have to be useful but they have to show up at the right times and right places in the UX. Samsung did it right with Galaxy AI, which it integrated directly into its smartphones' Android operating system to provide context-aware, personalized experiences through multimodal AI agents that can interpret text, speech, images, and videos. Users can perform multistep actions across apps, using plain language to get directions, send messages, and update calendars simultaneously."
"Marketers too often must choose between AI-generated content that's generic or that is off-brand. Typeface created the first AI marketing platform that orchestrates the entire content process from brief to finished campaign. While the Typeface integrates with more than 30 AI models, the company trains custom models that maintain brand voice, tone, and visual identity. The platform's Brand Hub is a searchable AI content repository that enforces compliance and governance guidelines. Spaces provides a visual workspace where marketers create personalized emails, ads, web pages,"
AI faces pressure to prove real-world value for consumers, businesses, and researchers, and applied systems now show practical returns in diverse domains. Samsung integrated Galaxy AI into its Android OS to enable context-aware, personalized multimodal agents that interpret text, speech, images, and video and allow multistep actions across apps using plain language. The Galaxy S25 series earned praise for timely, useful AI features. Typeface built an end-to-end AI marketing platform that orchestrates content from brief to finished campaign, trains custom models to preserve brand voice and visual identity, and provides a searchable Brand Hub and a visual workspace for marketers.
Read at Fast Company
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