"For most people, a trip starts as a tiny spark. You watch the first 10 minutes of the latest season of The White Lotus and spend the next few days humming "Made in Thailand." Your Instagram algorithm (AI, of course) takes note, and suddenly your feed is flooded with Thailand content. Curiosity nudges you to check flights - and somehow, before you know it, they're booked. Now comes the fun part."
"For the past year, nearly every morning I've opened my laptop to a slightly different iteration of the same headlines: "Plan a Trip Using AI," "We Let ChatGPT Write Our City Guide," "These AI Tools Will Change Travel Forever." What those stories consistently overlook is this: planning is what helps you truly savor a destination. It builds anticipation, invites connection with travelers who've been there before and makes the journey (and the memories you return with) far richer."
AI now permeates everyday life and increasingly governs the travel experience through personalized recommendations, predictive pricing, and automated planning. Algorithmic nudges prompted by media or social feeds can convert fleeting curiosity into immediate bookings, shortening or bypassing essential planning stages. Trip planning generates anticipation, fosters connections with past travelers, and enriches memories returned from travel. Empirical research links anticipating an experience and having a vacation on the calendar to higher happiness (Cornell 2014; University of Surrey 2002). Concern centers on AI deployments that emphasize efficiency and personalization while potentially undermining travel's emotional and social benefits.
Read at InsideHook
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