"One thread featuring our story had 43,000 upvotes in the movies subreddit. Over on X/Twitter, the aggregator account Culture Crave posted the news, getting more than 4M views. The engagement on these posts was overwhelmingly celebratory, with people hailing the decision as long overdue and a "rare win" for YouTube. Screen Culture and KH Studio were active for years, persistently posting fake movie trailers that spliced together official film footage with generative AI embellishments."
"Welcome to Rendering, a Deadline column reporting at the intersection of AI and showbiz. Rendering examines how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill. Got a story about AI? Rendering wants to hear from you: jkanter@deadline.com. This edition: As YouTube's purge of AI-fuelled fake movie trailers is celebrated, we consider why Hollywood studios did not take action sooner against the nuisance"
""They took down Screen Culture? Jesus f***ing Christ YouTube, that's the best Christmas present you could have given us." That was the view of one Reddit poster after Deadline revealed last week that YouTube had shut down Screen Culture and KH Studio, two of the most prolific fake film trailer channels on the internet. This person was far from alone. One thread featuring our story had 43,000 upvotes in the movies subreddit."
YouTube removed two prolific channels after years of posting AI-enhanced fake movie trailers that combined official footage with generative embellishments. The channels amassed over 2 million followers and more than a billion views; one operator monetized the activity and earned millions in revenue. Platform analysis found the channels exploited YouTube's algorithm and misled viewers, prompting YouTube to ban ads on the accounts and later suspend them. The removals provoked widespread online celebration and renewed scrutiny over why Hollywood studios did not intervene sooner to address deceptive AI-generated promotional content.
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