"there's a question about how ads fit into the [chatbot] model."
"It carries a high risk of feeling intrusive if a brand interrupts a helpful A.I. conversation with an unsolicited pitch,"
"If an ad does not feel like a resource or a solution in that specific moment, it does not belong in the chat."
"need to trust that ChatGPT's responses are driven by what's objectively useful,"
OpenAI will introduce ads in some ChatGPT plans, prompting competitors to question how advertising fits into chatbot models. Google DeepMind said advertising funded much of the consumer internet but that Google has no plans to follow OpenAI, even as Gemini added an in-app shopping feature. Major AI companies face enormous compute costs and large losses, with current revenues from subscriptions, enterprise contracts, API access, and licensing. Advertising could rapidly increase revenue but risks intrusive interruptions and erosion of user trust. OpenAI states ads will not influence chatbot answers, while critics warn separation may prove difficult as companies expand into sensitive areas like health care.
Read at Observer
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