"Even though the company was clear about who will see ads and how they will appear in conversations, that has not stopped at least one rival from piling on the criticism. In addition to a blog post clarifying its stance on ads, Anthropic went loud, rolling out four Super Bowl commercials that mock an unnamed AI assistant for suddenly pivoting from sycophantic responses to hard sells."
"In one spot, an aspiring entrepreneur asks for input on their business idea, but is pretty quickly pushed toward a loan. In another, a student seeking essay help is steered to buy jewelry to celebrate the "momentous occasion" of their deadline. A third ad shows an adult asking how to talk to his mom, only to be told to \"connect with other older women\" on a dating site."
"(Disclosure: Ziff Davis, ZDNET's parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.) In a post on X, OpenAI's CEO called the ads funny but deceptive, saying they misrepresent how ads will work in ChatGPT. He stressed they will be labeled, separate from answers, and will not influence responses."
OpenAI plans to test ads in ChatGPT for Free and Go users, triggering strong reactions. Anthropic released four Super Bowl commercials that portray an AI assistant shifting from helpfulness to aggressive product pitches. The commercials depict users seeking business, essay, family, and fitness help being steered toward loans, jewelry, dating sites, and novelty insoles. OpenAI's CEO called the ads funny but deceptive and emphasized ads will be labeled, separate from answers, and will not influence responses. Ziff Davis filed an April 2025 lawsuit alleging OpenAI infringed copyrights in AI training. Uncertainty remains about ads' impact on chatbot behavior.
Read at ZDNET
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