Your shareholder letter sounds like ChatGPT wrote it. This is the four-word phrase giving CEOs away | Fortune
Briefly

Your shareholder letter sounds like ChatGPT wrote it. This is the four-word phrase giving CEOs away | Fortune
"Experts say the sentence structure 'it's not X, it's Y' is a classic indicator of AI-generated writing, and its usage in corporate communications has spiked, Barron's recently reported."
"Barron's spotted this phrasing in 208 documents last year, up from 100 in 2024 and 49 in 2023, indicating a growing trend among large US companies."
"Studies show that this sentence structure can backfire by causing our brains to focus on the wrong thing, leading to potential miscommunication."
The phrase structure 'it's not X, it's Y' has seen a significant rise in corporate communications, with 208 instances reported in 2024, up from 100 in 2023. Companies like Citizens Financial Group and Synopsys have utilized this phrasing, indicating AI assistance in their communications. However, an AI detection company suggests this structure may not definitively indicate AI use, as it is a common linguistic cliché. Studies indicate that such phrasing can misdirect focus, potentially leading to misunderstandings in communication.
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