
"At the same time, Google loves generative AI-YouTube has added more ways for creators to use generative AI, and the company says more gen AI tools are coming in the future. It's quite a tightrope for Google to walk. While passing off AI videos as authentic movie trailers is definitely spammy conduct, the recent changes to the legal landscape could be a factor, too."
"Disney recently entered into a partnership with OpenAI, bringing its massive library of characters to the company's Sora AI video app. At the same time, Disney sent a cease-and-desist letter to Google demanding the removal of Disney content from Google AI. The letter specifically cited AI content on YouTube as a concern. Both the banned trailer channels made heavy use of Disney properties, sometimes even incorporating snippets of real trailers."
YouTube removed channels that posted AI-generated movie trailers for violating spam and misleading-metadata policies. Google is adding generative AI tools for creators while also policing misuse, creating a tension between product development and enforcement. Disney partnered with OpenAI to license characters to the Sora app and also sent a cease-and-desist to Google demanding removal of Disney content from Google AI, citing YouTube AI content concerns. Banned channels heavily used Disney properties and sometimes incorporated snippets of real trailers; one channel created 23 AI trailers for The Fantastic Four: First Steps, some outranking the official trailer in searches. Other creators with five- and six-digit subscriber counts also post AI trailers and sometimes disclose them as fan-made, but disclosure may not prevent bans.
Read at Ars Technica
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