"The new flagship, which features an expanded footprint designed to inspire and connect the modern consumer, positions the space as more than just a retail store, but a cultural hub in one of the most celebrated cities."
"The SS26 cohort brings together a collective of artists, musicians, designers, and community builders selected for their strong impact within the city's creative communities."
"All I ever wanted in life was to be seen for who I am and to bring people together, and that's exactly what I'm doing right now."
Adidas unveiled the SS26 Creative Class at its flagship store in SoHo, marking a significant evolution in its presence in the area. The new space serves as a cultural hub, connecting modern consumers with diverse artistic influences. The SS26 cohort includes artists, musicians, and community builders who reflect New York's vibrant culture. A launch event featured a photo exhibition and DJ sets, celebrating the collective's impact on the city's creative landscape and fostering community connections through various forms of expression.
Read at www.amny.com
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