"Americans throw away roughly 60 million plastic bottles every day, meaning the entire installation's materials represent less than four seconds of national waste. This highlights the immediate impact of waste in our daily lives."
"Willie Cole is known for turning everyday objects into sculptures that challenge viewers to reconsider what gets thrown away and why, moving the conversation from galleries to public spaces."
"The installation ties back to Rothy's core business, which has repurposed more than 225 million plastic bottles into its products, emphasizing sustainability as a fundamental aspect of their brand."
On April 24, artist Willie Cole will lead a public installation at Flatiron Plaza, creating a sculpture from 2,500 donated single-use plastic bottles. Participants can bring their own bottles and receive a reusable one in return. The project highlights the staggering waste of 60 million plastic bottles discarded daily in the U.S. Cole's work encourages viewers to reconsider waste, as the installation reflects both his artistic vision and the contributions of the public. Rothy's, the project's partner, emphasizes sustainability by repurposing plastic bottles in its products.
Read at Time Out New York
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