"Art fairs are places to look at art, buy art, and meet professionals. If you're not interested in those things, don't go. Nobody will miss you if you decide it's not worth it."
"What you get out of any art fair experience depends on your ability to assess what you should get out of it. You have to know what you want."
"Strategic thinking involves choosing the right fairs. Not all fairs are created equal. Tickets for Frieze's opening day sell for $200."
"Art Professionals don't find your work because your art is so great. They find it because you've gone out of your way to find them."
Art fairs are not mandatory for artists, and attendance should be based on personal objectives such as networking or viewing art. The absence of artists at fairs often goes unnoticed, while galleries are more frequently remarked upon. Successful participation requires strategic planning, including setting up meetings and reviewing events. Artists must actively seek connections to gain visibility, as opportunities arise from proactive engagement rather than the quality of their work alone. Choosing the right fairs is crucial, as not all fairs offer equal value or attention from curators.
Read at Hyperallergic
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