"This fair is so conducive to conversations. The founders were creating these situations where you can have conversations and have opportunities for community building. The hotel model might also be more ecological than the typical fair format: This is utilising spaces that already exist and transforming them, rather building anew."
"It's a really great atmosphere. We have a cabana, so we have an indoor and outdoor space. Also, there are a lot of artists in our programme who deal with craft and design and functional objects, and Californians have a rich tradition in those."
Felix Art Fair operates from the Hollywood Roosevelt hotel, utilizing existing spaces like cabana suites and upper floors to create an intimate art fair experience. The hotel setting encourages meaningful conversations between gallerists and visitors, distinguishing it from traditional fair formats. Galleries like Volume Gallery from Chicago and Nina Johnson's Miami-based gallery return repeatedly, appreciating the relaxed atmosphere and strong sales. The fair showcases artists working across craft, design, and fine art, including ceramics, textiles, and functional objects. Participating galleries highlight the ecological benefits of transforming existing spaces rather than constructing new venues. The fair's community-building approach and California's rich craft tradition attract galleries with artists exploring diverse mediums and conceptual themes.
Read at The Art Newspaper - International art news and events
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