Gabriel Hendifar, co-founder and artistic director of Apparatus, discusses his approach to design, emphasizing emotional resonance and storytelling. With 15 years in the field, Hendifar creates unique light fixtures that reflect his Persian heritage while appealing to modern aesthetics. He explores the need for objects that evoke feelings and the importance of integrating them into everyday life. As he recalls his creative process during the pandemic, he expresses a longing for a more playful relationship with technology, bridging historyâs nostalgia with todayâs complexities.
I think for me, it always begins with an emotional vibration. It's like, what do I want to feel in this moment? And when I think about that feeling, what are the references that come to mind?
I'm always trying to make sure that, ultimately, we're creating things that people will integrate into their lives.
During our darkest moments, I was yearning for this naive moment in history where the idea of technological integration had a sense of humor.
Hendifar has spent the last 15 years creating objects that translate lighting into a deeply personal language, one that whispers of heritage while speaking to contemporary desires.
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