Hard Choices: Will Signing with a Mega Gallery Make You a Goblin?
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Hard Choices: Will Signing with a Mega Gallery Make You a Goblin?
"You're a painter who blew up after a group show at a blue-chip gallery that is now clamoring to sign you. You've been on the roster at a small gallery that has been deeply committed to your career. Now you can jump ship, but will it turn you into a jerk? Take this quiz to find out if you should level up to the big leagues or stick with the scrappy farm team."
"3. You will use the blue-chip gallery's lucrative signing bonus to: a) Take everyone at your old gallery to a four-star last mealb) Stay for a month at a five-star hotel in Bora Borac) Shotgun a six-pack, break a mirror, get seven years of bad luck-then OD on an eight ball and use up your nine lives 4. Will more money and increased scale make your art boring and meaningless? a) Possiblyb) Probablyc) Presumably"
An emerging painter faces a choice between staying with a supportive small gallery or signing with a blue-chip gallery offering fame, money, and scale. The quiz frames dilemmas through satirical, exaggerated options that probe guilt, loyalty, and personal behavior after success. Scenarios include how to break the news, coping strategies for guilt, spending a signing bonus, the impact of larger obligations like art fairs, and proposed collaborations and opening dinners. Choices range from humble and heartfelt to performatively destructive, revealing tensions between career advancement, creative integrity, and social reputation within the contemporary art market.
Read at ARTnews.com
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