"We wanted an intimate space that would contrast with our Fitzrovia gallery, which is generous in size and presents four ambitious exhibitions a year."
"The smaller size of 11 Bury Street-450 sq ft versus Fitzrovia's 4,000 sq ft-dictates more 'snapshot' exhibitions, with the ability to be nimble with our programme."
"London has no shortage of pools of potential collectors and patrons who are curious to engage with art. We feel galleries have a key role to play in cultivating the prospective new audiences on our doorstep."
Edel Assanti is launching a second gallery in London, aiming for a more intimate space compared to their larger Fitzrovia location. The new gallery will host about eight exhibitions annually, focusing on snapshot shows that allow flexibility in programming. The inaugural exhibition features three works by artist Lonnie Holley, priced at $55,000 each. The decision to expand in London reflects a trend among galleries to cultivate local audiences and engage with potential collectors in the area.
Read at The Art Newspaper - International art news and events
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