"Heritage posted more than $2 billion in sales in 2025, the highest total in its history. The popular-culture space—whether it's sports, or comic books, or entertainment, or trading cards—the interest is just growing and growing worldwide."
"Collecting interest has changed. Money that used to chase a section of the art market is now chasing these collectibles, and it's consistent. The momentum is increasing, not decreasing, which is pretty incredible."
"You're seeing crossover. You're seeing somebody who starts out in sports and then remembers, 'Oh, when I was a kid, I loved Star Wars action figures, and I want some of those.' That's what you're seeing now when you look at the toy market: It's exploded for high-grade rarities."
Heritage achieved over $2 billion in sales in 2025, marking a record high. The popularity of collectibles, including sports memorabilia and trading cards, is on the rise. Collectors are increasingly crossing over between categories, with nostalgia driving interest in toys from the '70s, '80s, and '90s. Heritage focuses on categories with global appeal, investing heavily in areas like trading cards. The momentum in the collectibles market is strong and shows no signs of slowing down.
Read at Artnet News
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