""The polo field is the ultimate blank canvas. White tents. Green grass. Blue skies. The mountains. There's not many things cluttering it up." - Paul Tollett"
""Opportunities to create at this scale are extraordinarily rare. Most artists will never have the chance to showcase their work in such a dynamic environment." - Raffi Lehrer"
Coachella Valley Music and Arts Festival has emphasized art since its inception in 1999, featuring an immersive gallery experience. The festival's art scene began with a DIY aesthetic and has evolved to include grand spectacles from global artists. Selection is competitive, with a small pool of proposals considered each year. The festival seeks iconic works that resonate with attendees, encouraging artists to explore new mediums and techniques. Opportunities for large-scale creation at Coachella are rare for many artists.
Read at Los Angeles Times
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