We want to use this as a launchpad': can A24 also conquer the world of theater?
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We want to use this as a launchpad': can A24 also conquer the world of theater?
Comedian Natalie Palamides performs Weer, a one-woman show in which she embodies two halves of a toxic late-’90s relationship, switching perspectives and costumes in a frenetic split-screen style that is both riotously funny and difficult to market. A24 purchased the historic Cherry Lane Theatre for $10 million in 2023 and completed an interior overhaul with upgraded lighting and sound, redone upholstery, cinema curtains and a restaurant called Wild Cherry from Frenchette. A24 has expanded beyond acclaimed arthouse films like Moonlight, Hereditary and Everything Everywhere All at Once, cultivating a neon-drenched aesthetic. Programming director Dani Rait aims to make Cherry Lane a live destination for zeitgeist-oriented New Yorkers.
"On a recent Saturday night in downtown Manhattan, a sold-out crowd at the Cherry Lane Theatre delighted in one of the most bizarre sights in recent New York stage memory: comedian Natalie Palamides, dressed as if in split screen her left side bedecked in Y2K girl signifiers (butterfly clips, low-rise jeans), her right in bro clothes (cargo pants, flannel) barreling across the stage and tangling with herself. In her one-woman show Weer, the Los Angeles-based clown plays two halves of a toxic relationship over three late-90s years, flipping between perspectives with the velocity of a spinning top."
"The film distribution company turned production studio turned cultural lodestar purchased the historic theater, billed as the birthplace of Off-Broadway, for $10m in 2023, as part of its expansion beyond the cultish, acclaimed arthouse films Moonlight, Hereditary, Everything Everywhere All at Once, to name a few (Or, as some would argue, a certain loose but identifiable aesthetic neon-drenched palette, buzzy cast, faces that have seen an iPhone and provocative bent.)"
"Following an interior overhaul including new lighting and sound systems, redone upholstery, a screen and curtains for cinema mode and a restaurant (Wild Cherry) from hot Manhattan restaurant group Frenchette Cherry Lane is reopened for business and aiming to attract high-minded, zeitgeist-oriented New Yorkers, whether or not they own an A24 hat. Photograph: A24 We want to become a live destination where anyone can stop by on any given night and see something engaging and interesting, said Dani Rait, Cherry Lane's programming director."
Read at www.theguardian.com
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