"Talks of relocation from Milwaukee intensified following new ownership, with both the team president and franchise staff expressing interest in moving. This sparked concern among Milwaukee government officials and county supervisors, who attempted to file lawsuits for any possible violations in order to retain the franchise. By 1965, it became clear that a final decision on the team's relocation was imminent."
"Cincinnati, Ohio native Robert Edward Turner III - or Ted, as he was known from a young age - went from assistant manager of his father's business, Turner Advertising, to CEO after his father's death by suicide, which was linked to stress and health issues. Ted also inherited the company's debt, accumulated from buying out its competitors."
"After stabilizing the business and transforming it into the largest billboard company in the Southeast, Turner recognized the growing potential of television and radio broadcasting. He purchased several radio stations and eventually invested in a declining ultra-high frequency (UHF) station in Atlanta."
In 1976 Ted Turner signed a deal to broadcast Braves baseball nationally. The Milwaukee Braves moved to Atlanta in 1966 after declining attendance and financial struggles in Milwaukee prompted relocation efforts and legal attempts to retain the team. The franchise initially grew in Atlanta but later suffered attendance drops due to poor on-field performance, creating an opening for a broadcaster. Robert Edward "Ted" Turner III inherited Turner Advertising after his father's suicide, stabilized and expanded the billboard business, then moved into radio and television by purchasing stations and investing in a failing UHF station, renaming it Turner Communications Group (WTCG).
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