New Era collaborates with Usher to launch a collection linked to Atlanta and the Braves in anticipation of the 2025 MLB All-Star Game. The capsule features three headwear styles, including two 59FIFTY Fitted caps and one 9FIFTY Snapback, all showcasing the Braves' iconic logo in a classic navy and red color palette. Additionally, the collection reflects Usher's influence on the city's culture, incorporating elements like the phrase "Peace Up, A-Town Down". The standout piece is a varsity jacket, exuding both nostalgia and modern style.
The collection leads with three headwear options: two variations of the iconic 59FIFTY Fitted and a single 9FIFTY Snapback. Each cap keeps it classic with navy blue panels and a red brim, topped with the unmistakable Braves "A" logo.
Usher isn't just another celebrity attaching his name to a brand. His fingerprints are all over this, from the styling to the cultural callbacks that echo his legacy in the city.
Collection
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