Who is Braves Baseball to you?

"Ted Turner accumulated discounted media, bought the Atlanta Braves, and built and rode the cable television wave to a fortune and brought the America's Team to millions across the country. Bobby Cox served forty plus years in baseball and helped build, nurture, and inspire the Atlanta Braves to fourteen straight division titles, one World Series Championship, gaining undying loyalty and a record-setting number of ejections."

"If you're in a younger generation, you barely know them or just caught the tail end of the story. But we're learning again about their greatness and some of the lost lore is starting to emerge. They're as Atlanta Brave as it gets. It makes me wonder how everybody thinks about when they think about the Braves."

"Mother: Why are the Braves wearing orange?Me: Mother, that's the Mets. They're the home team.No it isn't. The team wearing black is the Mets.That's not black. It's a really dark navy that looks black.It's ugly.Yeah I don't like it either, but they're short-sleeved and some pitchers like it.Where's Bobby Cox?They have a new manager now.Is his brother managing?His brother?Yeah, him and his brother used to set next to each other and his brother would just rock back and forth just nervous about everything. He looks just like him."

"So to my mother, Bobby Cox and Leo Mazzone plus red, blue, and mostly white uniforms equaled Atlanta Braves. Which is fair, I think, if you folded laundry and talked on the phone while I had the Braves on. So who is Braves Baseball to you? If I picked three, it's probably Bobby Cox, Andruw Jones, and John Smoltz."

Ted Turner accumulated discounted media, bought the Atlanta Braves, and used cable television to build a large national audience. Bobby Cox spent more than forty years in baseball and helped develop the Braves into a consistent winner, producing fourteen straight division titles and a World Series championship. His leadership also created a culture of loyalty and a record-setting number of ejections. Many younger fans may not fully recognize these figures, but their influence is being rediscovered and more franchise lore is emerging. Personal memories connect Braves identity to specific uniforms and to people such as Bobby Cox, Andruw Jones, and John Smoltz, reinforcing how the team’s history is tied to recognizable names and visuals.

Read at Battery Power