"Only a few short years ago, a giant like Marvel studio was begging for fans to keep quiet on a post-release Monday about reveals in a movie like Avengers: Endgame."
"In Thunderbolts*, the Marvel Singapore YouTube account posted the 'asterisk reveal,' transitioning the title to The New Avengers by the end of the film."
The article discusses the evolution of spoiler timelines in the film industry, particularly within the Marvel franchise. It highlights the recent release of Thunderbolts*, which has already revealed major plot points such as its transition to The New Avengers via a post on Marvel's Singapore YouTube account. Unlike previous releases, where spoilers were heavily guarded, this shift indicates a new marketing strategy. Despite a solid opening weekend of $76 million, the film's performance reflects a broader trend in Marvel's approach to releasing content amid competitive market dynamics.
Read at Polygon
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