"LIV Golf CEO Scott O'Neil emailed his staff Wednesday that the 2026 season will continue 'as planned, uninterrupted and at full throttle.' That includes this weekend's event in Mexico."
"The initial argument was that the Saudis had a bottomless well of money to waste. Maybe. But what they never had, and no one has, is an endless willingness to be embarrassed for playing the fool."
"Critics had long argued LIV's lack of intense competition and high-end courses would soften its stars. While LIV's Tyrrell Hatton finished T-3, just last week though, LIV was little more than a whimper at Augusta."
LIV Golf is reportedly struggling as Saudi Arabia's Public Investment Fund may withdraw its financial support after investing around $5 billion. Despite CEO Scott O'Neil's assurance of an uninterrupted 2026 season, the reality of dwindling American television ratings and the entrenched PGA Tour suggests a bleak future. Initial optimism about LIV's potential dominance has faded, with critics pointing to its lack of competition and quality courses. The lavish spending on player salaries may not be sustainable, leading to questions about the tour's long-term viability.
Read at ESPN.com
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