"Ed Sheeran is the latest artist to collaborate with Barcelona with the Liga champions set to wear one of his logos on the front of their shirts for the Clasico on October 26. Barca's sponsorship deal with Spotify - the streaming giant sponsor the Camp Nou which is currently being renovated - means they are obliged to promote certain artists and British solo act Sheeran is the next one in the frame."
"The logo for 'Play', Sheeran's latest studio album, will be on the shirts for the game at the Santiago Bernabéu for the first meeting of the season between the age-old rivals. Barca's women's team will wear the shirts the week before when they play Granada. Sheeran follows in the footsteps of the likes of Travis Scott, Coldplay, The Rolling Stones and Drake in linking up with Barca."
Barcelona will feature Ed Sheeran's 'Play' logo on the front of the team's shirts for the Clasico at the Santiago Bernabéu on October 26. The club's sponsorship arrangement with Spotify, and the Camp Nou renovation, requires promotion of selected artists and places Sheeran next in line. Barcelona's women's team will wear the shirts a week earlier against Granada. Limited-edition shirts go on sale from tomorrow in club shops, on the club's online platform and at the Nike store on Passeig de Gràcia. An exclusive pre-sale runs from today 10pm to tomorrow 10am, with 22 player-signed versions and 11 Sheeran-signed shirts released.
Read at 101GREATGOALS.COM
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