"Rouven Kasper stated, 'It speaks volumes that FC Bayern will be undertaking its tenth Audi Summer Tour overseas. In football, the number '10' stands for creating momentum and setting the direction and pace. Internationalisation is essential for the whole of German football to continue to develop - and FC Bayern has been a pioneering force in this field for years.'"
"Marco Schubert expressed, 'I'm glad that together with our partner FC Bayern, we can bring not only football but also our cars to life for fans and customers. Together, we showcase the strengths of our two brands. The Asian markets are very important to us.'"
The tenth edition of FC Bayern's Audi Summer Tour is scheduled from August 1 to 8, visiting Jeju, South Korea, and Hong Kong. The tour includes two Audi Football Summits, with matches against Jeju SK FC and Aston Villa. FC Bayern's marketing board member emphasized the importance of internationalization for German football, noting the club's global fanbase, particularly in Asia. Audi's representative highlighted the collaboration between the two brands to engage fans in important Asian markets.
Read at FC Bayern
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