"Bart Watson believes the Craft Brewers Conference works best when it's the big-tent event that everybody is coming to and connecting with. He views the largest annual gathering of craft brewers in four buckets: Commerce via the BrewExpo trade show, Education, Networking, and fun."
"Craft is gonna win or lose with people wanting to come into breweries and then having a great experience or not having a great experience. Hospitality will be a key theme of this year's event."
"Will Guidara, author of Unreasonable Hospitality, will give the event's opening keynote speech. He's like a hospitality business Ted Lasso, bringing a spirit and positivity that is welcomed in craft right now."
The Craft Brewers Conference, scheduled for April 20-22 in Philadelphia, emphasizes four key areas: commerce through the BrewExpo trade show, education with new speakers, networking with dedicated sessions, and fun. Bart Watson, president and CEO of the Brewers Association, highlights the importance of hospitality in the craft brewing industry, stating that customer experience is crucial for success. Will Guidara, known for his hospitality expertise, will deliver the keynote speech, aiming to inspire attendees during challenging times while fostering growth and positivity.
Read at www.brewbound.com
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