Dogfish Heads commemorates Grateful Dead anniversary with special can
Briefly

Dogfish Head is celebrating the Grateful Dead's 60th anniversary and its own 30th anniversary with the release of a special-edition Grateful Dead Juicy Pale Ale 60th Anniversary Can, featuring the band's official logo. This launch includes a variety of co-branded merchandise that has generated $250,000 in sales year-to-date, with over 18,000 units sold across different products. The merchandise collection includes items like LED signs, apparel, and limited-edition T-shirts. The special beer can is available during the Dead & Company's concert run in Golden Gate Park and select locations in San Francisco.
The launch of the Grateful Dead Juicy Pale Ale 60th Anniversary Can features the band's official anniversary logo and includes a robust line of co-branded merchandise.
The partnership has driven $250,000 in merchandise sales year-to-date, with over 18,000 units sold across a wide range of SKUs.
Dogfish Head debuted a limited-edition T-shirt and can cooler featuring the Dead's 60th anniversary branding, alongside LED signs and apparel among other merchandise.
The Grateful Dead Juicy Pale Ale 60th anniversary can is available at the Dead & Company's three-night run in Golden Gate Park and select locations.
Read at Bevindustry
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