In Bethlehem, Pennsylvania, Just Born Quality Confections produces millions of Peeps daily, making them a holiday staple despite mixed opinions about their taste. With over 2 billion Peeps made each year, they offer nine colors and 14 flavors for Easter. Initially made by hand taking 27 hours, innovations reduced production time to under six minutes. Peeps are crafted from sugar, corn syrup, and gelatin, finalized with a distinctive sugar coating, reinforcing their place in Easter traditions and seasonal celebrations.
"Even if you're not usually one to gravitate to eating the Peeps, there's always so many other fun ways to include them in your celebrations," said Caitlin Servian, brand manager for Peeps.
On average, about 5.5 million are made each day. That adds up to 2 billion a year - or roughly 6 Peeps for every man, woman and child across the U.S.
Bob Born, who became known as the 'Father of Peeps,' came up with a way to speed up the process. He and a company engineer designed a machine to make them in less than six minutes.
The main ingredients - sugar, corn syrup and gelatin - are cooked and combined to create marshmallows, which are then shaped and sent through a 'sugar shower.'
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