Peeps, the iconic marshmallow candies manufactured by Just Born Quality Confections in Bethlehem, Pennsylvania, are synonymous with Easter celebrations. With daily production numbers reaching 5.5 million, approximately 2 billion Peeps are made each year. This beloved yet contentious candy stirs strong opinions, with some enjoying their presence in Easter baskets and others criticizing them as overly sweet or indestructible. Brand manager Caitlin Servian emphasizes their versatility, noting creative ways to enjoy Peeps beyond eating, enhancing their role in Easter festivities.
Even if you're not usually one to gravitate to eating the Peeps, there's always so many other fun ways to include them in your celebrations, said Caitlin Servian, brand manager for Peeps.
Peeps is Just Born's most recognizable brand and one of a handful of candies that evoke strong reactions good and bad.
On average, about 5.5 million are made each day. That adds up to 2 billion a year or roughly 6 Peeps for every man, woman and child across the U.S.
Some say an Easter basket isn't complete without Peeps while others deride them as being indestructible.
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