"It's not our style to spend millions of dollars for a few seconds of airtime during the big game. Instead we're getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere."
"This drop is extremely limited. Only 4,000 packs will hit stores across the country, and each one is covered in an expanded ATTACK Peter panorama that turns the oversized case into an instant collectible and impossible-to-miss retail presence."
"Building on the original Godzilla, Mothra, Mechagodzilla, and King Ghidorah designs from PBR's recent collaboration, which put original Godzilla art on over 60 million PBR cans, the 99 Pack features brand new character additions and expanded artwork that ATTACK Peter developed exclusively for this release."
Pabst Blue Ribbon reintroduced its iconic 99 Pack with a Godzilla-themed design created by artist ATTACK Peter. This extremely limited release features 99 cans wrapped in an original panoramic illustration showcasing characters from the Godzilla universe. Building on PBR's previous Godzilla collaboration with Toho International that appeared on over 60 million cans, the 99 Pack includes new character additions and expanded artwork exclusive to this release. Only 4,000 packs will be distributed across the country, each serving as an instant collectible with high retail visibility. The collaboration represents PBR's alternative marketing approach, focusing on experiential engagement at tailgates and watch parties rather than traditional advertising.
Read at Bevindustry
Unable to calculate read time
Collection
[
|
...
]