"Blue ribbons are gracing winning athletes from around the world this winter, so Peroni Nastro Azzurro, whose name means blue ribbon in Italian, is celebrating its iconic symbol in parallel with the moment in its new Here For The Nastro Azzurro campaign. The blue ribbon embodies the brand's heritage and commitment to excellence that has defined the brand's bottles and packaging for decades."
"This campaign brings fans together to make everyday moments feel blue-ribbon worthy and elevated with Italian craftsmanship and impeccable taste. The Here For The Nastro Azzurro campaign will roll out across streaming, broadcast, digital, local OOH and social touchpoints throughout the winter season, extending the legacy of Peroni's blue ribbon into cultural moments where celebration and togetherness shine brightest."
Peroni Nastro Azzurro launched the Here For The Nastro Azzurro lifestyle campaign featuring Giada De Laurentiis and limited-edition gold bottles timed for the winter sports season. The brand centers the blue ribbon as a symbol of heritage, quality, and celebration, aligning with athletes' victories and everyday moments. Media rollout includes streaming, broadcast, digital, local OOH, and social platforms across the winter season. Creative spots set in an alpine world show a skier racing to an après-ski reward and Giada playfully earning a blue-ribbon moment without skiing. The campaign positions Peroni as a toast for elevated, communal occasions.
Read at Bevindustry
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