"ROOM FOR DREAMS is structured as a progression, with each space within the hotel corresponding to a different phase of dreaming, from collective speculation to introspective encounters."
"In the garden, SolidNature collaborates with OMA/AMO to construct Il Sonno, a large-scale installation that reimagines everyday acts as dreamlike rituals, shifting focus from consumption to awareness."
"The lobby becomes the project's stage for talks and encounters, facilitating a live program of ideas that engages visitors in the exploration of dreaming."
ROOM FOR DREAMS is now live at ME Milan Il Duca during Milan Design Week 2026. The project transforms the hotel into a layered environment featuring installations, live talks, daily rituals, and film screenings. It explores dreaming as a tool for social and cultural transformation through immersive experiences. The program includes contributions from SolidNature, OMA/AMO, and Philippe Starck, activating various spaces within the hotel from April 20th to 26th, 2026, and guiding visitors through different phases of dreaming.
#milan-design-week #immersive-experiences #social-transformation #art-installations #dream-exploration
Read at designboom | architecture & design magazine
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