"Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program."
"The inaugural performance by R&B artist Leon Thomas was recorded in an airplane hangar, not in-flight, which raised some disappointment. The concerts are a fun branding exercise for Delta and a promotional opportunity for YouTube."
Delta Airlines has initiated a music discovery program in collaboration with YouTube Premium, featuring live performances recorded inside a Boeing 767. The project aims to enroll passengers in YouTube Premium with a 14-day trial, available only to Delta's SkyMiles members. The series began with a performance by R&B artist Leon Thomas, although the concerts occur in an airplane hangar rather than in-flight. Despite some limitations, the initiative serves as effective branding for Delta and a promotional opportunity for the artist.
Read at RAIN News
Unable to calculate read time
Collection
[
|
...
]