"The formation of the Norco adidas Race Division marks a significant milestone as adidas steps up as a title-level partner for a UCI World Series downhill program, showcasing a blend of a global sports brand with a Canadian mountain bike staple."
"The team will debut in the Republic of Korea from May 1-3, 2026, retaining its current rider roster, which includes both veteran speed and young talent."
"One of the most refreshing aspects of the Norco adidas Race Division is the commitment to visible representation, featuring more female riders than male to support equality and progress within the sport."
adidas and Norco Bicycles announced a multi-year partnership to establish the Norco adidas Race Division. This collaboration marks adidas's first title-level partnership in a UCI World Series downhill program. The team will debut in Korea in May 2026, maintaining its current roster, which includes notable riders like Danny Hart and Gracey Hemstreet. Team Director Greg Minnaar will lead the team, emphasizing knowledge sharing and support for emerging talent. The division also prioritizes gender equality, featuring more female riders than male.
Read at BikeMag
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