"BIKE Magazine started as a print publication, but as the world digitized, so did the pages of one of the longest-running mountain bike magazines. In 2020, the dream of physical media from ended abruptly, and it seemed the digital realm had won the war over media. I don't like that feeling, and neither did the community of riders who turn to BIKE for storytelling, culture, and images that define our sport."
"No pop-ups (yeah, the one you just closed), no ads, no AI, no scrolling. While BIKE never stopped representing the culture, there were some hiccups and gnarly washboard in the trail since the last issue was printed, and it was admittedly hard to witness for a lot of people - myself included. But BIKE is back to print with a special issue celebrating the photographers, athletes, and creatives who appreciate turning pages and engaging with media beyond a screen or smartphone."
BIKE Magazine began as a print publication and shifted to digital as media changed. Print production stopped in 2020, leaving a gap for riders who value tactile storytelling, culture, and defining images. The community missed physical media and resisted the purely digital experience. The relaunch restores a printed special issue focused on photographers, athletes, and creatives who value turning pages and offline engagement. The issue rejects pop-ups, ads, AI, and endless scrolling. The special issue will feature authentic images, editorial content, and insights, with availability details announced as the relaunch proceeds.
Read at BikeMag
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