Cafe Hei Hei: Kona Creates Buzz with Their Latest Coffee Inspired Campaign
Briefly

Coffee and bicycles have a long cultural and historical connection that pairs leisure and necessity for riders. Kona collaborated with siblings Ryan and Becky Gardner on Café Hei Hei to celebrate coffee and cycling while spotlighting the refined Hei Hei CR XC rig. Coffee ranks as the second most consumed beverage worldwide, with nearly one billion daily drinkers and a long-standing role as an energy source for cyclists. Cafés have served as mid-ride refueling stops and social hubs for long-distance riders. The Hei Hei CR continues a lineage from 1991, evolving into a lightweight carbon XC bike with 29-inch wheels and tuned suspension for pedaling efficiency.
A dynamic duo that has stood the test of time: coffee and bikes go together like-well, coffee and bikes. Whether it's a quick pick-me-up, a daily ritual, or a special treat, grabbing a cup of coffee and/or hopping on your bike will, nine out of ten times, make your day at least a little bit better. For their latest release, Café Hei Hei, Kona teamed up with their own dynamic duo-siblings Ryan and Becky Gardner-to show off their love of both coffee and bikes,
It's estimated that nearly one billion people down the brown on a daily basis, and for cyclists dating as far back as the 19th century, the connection between the sport and the beverage was a born out of leisure as much as necessity. For almost as long as modern bicycles have been around, cafés have been the perfect stops for long-distance riders needing an energy boost.
Read at BikeMag
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