Endura Responds to Relocation Rumors. Yes, They're Leaving Scotland & Going to London

"Rumors began swirling last week that long-time Scottish cycling clothing and protection brand Endura was laying off employees and closing down their headquarters in Scotland. At first, it wasn't entirely clear what was happening, or what was really shutting down? So we reached out to Endura, and ended up with UK parent company Pentland Group, who'd quietly bought the Scottish brand all the way back in 2018."

"Endura was born in Scotland back in 1993, crafting solid cycling gear meant to keep you riding in all weather, and for all disciplines. I've mostly ridden Endura's mountain bike gear over the last couple of decades - jackets, shorts, pads, helmets & shoes. But our whole Bikerumor team has long appreciated their no-nonsense, mostly affordable approach across multiple disciplines."

"We even toured Endura HQ back in 2018 where they custom-made cycling kit for pro teams, events, and amateur clubs. Endura made custom cycling clothing in-house in Livingston, Scotland at their HQ for almost thirty years, while their production gear was almost always manufactured abroad. But as custom profitability waned, and especially after financial losses added up in the past two years, even with talk of recent growth, Endura ended custom production early last year, and relocated operations to nearby Edinburgh."

Endura was founded in Scotland in 1993 and developed durable cycling clothing and protection for multiple disciplines. The company produced custom cycling kit in-house at its Livingston headquarters for nearly thirty years while production gear was manufactured abroad. Pentland Group acquired Endura in 2018. Custom production ceased early last year as profitability declined and financial losses accumulated over the past two years, prompting a relocation of operations to Edinburgh. Pentland is consolidating Endura into a central London hub to share resources with other brands. The relocation aims to position the brand for future growth, particularly in the US market, and is not solely a workforce reduction.

Read at Bikerumor