"We live in an age of 'content', where everything we see is condensed into short-form quick snippets, with an emphasis on quantity over quality, but the Sleeper Co. is not on board. Sleeper Co. says quality is key, and somehow the team is still able to cook up a large quantity of quality footage, and this new video, in collaboration with Red Bull Media, shows what went down during the 2025 UCI Downhill World Cup in one rowdy edit."
"I've already watched it twice, sent it to at least 5 friends, and gone back to watch all the other Sleeper videos from the last year of racing. I just can't get enough. It's not just about the action; it's about a balance between the artists behind the camera, sitting at the computer editing, and the dedication to capturing and portraying what I think is the most exciting, beautiful, and fantastic sport on the planet (I'm super biased, obviously)."
Sleeper Collective operates as a leading production company and sports media studio specializing in mountain bike footage. The company prioritizes cinematic quality over short-form quantity trends while maintaining high output of polished videos. A recent collaboration with Red Bull Media captures the 2025 UCI Downhill World Cup in a compact, rowdy eight-minute-thirty-second edit. The video emphasizes a balance between camera operators and editors, showcasing technical riding alongside artful presentation. The footage presents downhill mountain biking as exciting, beautiful, and cinematic, and has strong viewer engagement and shareability among fans and peers.
Read at BikeMag
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