Ari Bikes faced a significant setback last month when 337 bikes valued at over $1.7 million were stolen in a sophisticated scheme. Thanks to effective media outreach and social media engagement, the company announced that 288 of the stolen bikes were recovered. Tyler Cloward from Ari highlighted the role of community vigilance in tracking down those attempting to sell the stolen items. Remarkably, the recovered bikes remained in great condition, and while 49 bikes are still missing, the recovery has been a major relief for the brand.
According to Ari's Tyler Cloward, a total of 337 frames and build kits were stolen, with a value of just over $1.7M.
Ari's Tyler Cloward credits media outreach with helping to spread the word about the actual theft and the fate of so many missing bikes.
All of the recovered bikes are reportedly still in their packaging and in great shape. Now at Ari's Utah facility, they are being inspected.
Perhaps stealing a full truckload of brand-new, many unreleased, and easily identifiable bikes might not have been the best idea.
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