"Graham was YT Industries' North American Marketing Content Creator, where he was boots on the ground producing global scale photo and video content with some of MTB's top athletes (including Brett Tippie, Graham Aggasiz, Dylan Stark, Erik Fedko, Micayla Gatto, Jack Moir, Vali Höll and the rest of the innovative YT MOB race teams). Together, he and the creative team helped shape YT's brand and push their motto, Live Uncaged, to new heights."
"For Graham, blending art, adventure, and freeride MTB culture has become second nature - because, after all, it's just like riding a bike."
Graham served as YT Industries' North American Marketing Content Creator, producing global-scale photo and video content on location with top mountain bike athletes. He collaborated with riders including Brett Tippie, Graham Aggasiz, Dylan Stark, Erik Fedko, Micayla Gatto, Jack Moir, Vali Höll, and YT MOB race teams. He and the creative team helped shape YT's brand identity and amplified the Live Uncaged motto. Graham blends art, adventure, and freeride MTB culture in his creative approach. His work emphasizes authentic athlete-driven storytelling and high-production visual content, combining creative direction, field production, and brand marketing to elevate the company's presence. His role required boots-on-the-ground adaptability and collaboration across global campaigns.
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