"Lachlan Morton made a name for himself as a professional road racer before charting his own path of endurance challenges and gravel racing, including an Eversting World Record and a 1st place finish at Unbound gravel in 2024."
"Pretty Great Instant was founded in 2020 with the goal of creating the best instant coffee in the world, using high-quality, single-origin beans responsibly sourced from small farms."
"The coffee is roasted in-house, brewed into espresso in small batches, and then freeze-dried using innovative technology to carefully preserve the flavor before being packed for shipping."
Lachlan Morton is an accomplished Australian cyclist known for his endurance challenges and gravel racing. He is the CEO of Pretty Great Instant, a company founded in 2020 that focuses on creating premium instant coffee. The brand sources high-quality, single-origin beans from small farms, roasts them in-house, and uses innovative freeze-drying technology to preserve flavor. Recently, samples of their coffee were available at the Sea Otter event, where Morton's wife engaged with attendees about the product and offered tastings.
Read at Bikerumor
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