Pole Bicycles, a Finnish bike brand known for its unique CNC-machined frames, filed for bankruptcy in April 2024 due to the impact of COVID-19. In an effort to revive the brand, the CEO announced the liquidation of prototype and one-off frames at significant discounts. This strategy aims to generate funds necessary for a gradual relaunch, including the production of spare parts and new frames. The company has also acquired certain assets and intellectual property rights to support its future endeavors.
Pole Bicycles is liquidating unique prototype and one-off frames at heavy discounts to raise funds for brand revival after filing bankruptcy due to COVID impact.
The CEO announced that selling museum and prototype frames will finance new growth efforts, aiming to fully relaunch the brand step by step.
Pole has acquired certain assets including intellectual property and product lines, indicating plans for future frame manufacturing along with spare parts.
Although Pole Bicycle Company Oy has filed for bankruptcy, the strategy includes reestablishing production and addressing existing debt inquiries.
Collection
[
|
...
]