"Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More There's been no shortage of ups and downs in the cycling industry for the past few years. From the Covid boom to Covid whiplash, bike brands went from feast to famine, and many are still reeling from the effects. Good news has been in relatively short supply, but Revel's story is one that reminds us that it isn't all doom and gloom."
"Now, back under the founder's control, Miller says, " the business is going to be smaller, leaner, and smarter, and the team and I are more motivated than ever to make Revel what we always knew it could be - a responsive, customer-oriented company with incredible, carefully crafted bikes that we want to ride and we think you will too.""
"The Revel team tells us that Miller, along with the passionate crew working at the brand headquarters in Carbondale, Colorado, " have been working tirelessly to get things back to the core of what originally put Revel on the map: The best carbon suspension bikes and titanium adventure bikes, and trying to provide the best customer service in the business. ""
Revel Bikes launched in 2019 and grew into a popular mountain bike brand before being sold to private equity in 2021. The brand later announced a shutdown shortly after unveiling new models, prompting the founder to buy it back from foreclosure. The company will operate smaller and leaner under founder Adam Miller's control, refocusing on core products: carbon suspension bikes and titanium adventure bikes. The Carbondale, Colorado-based team is rebuilding operations and prioritizing improved customer service, craftsmanship, and a responsive, customer-oriented approach to restore Revel's reputation and product focus.
Read at Bikerumor
Unable to calculate read time
Collection
[
|
...
]